Orange Label conducted a group Orange Exploration™ to uncover the key business and marketing objectives with the Soberlink Leadership and Marketing team. With clear context and goals in mind, Orange Label conducted View From the Field™ Research including 45 one-on-one interviews with treatment professionals, voluntary treatment clients, lawyers, judges and concerned parties. Out of the research, the most common theme came to light: “Accountability for Sobriety,” with two nuances for different audiences: Family Law: Accountability for Sobriety and Child Safety; Addiction Recovery: Accountability for Sobriety and Long-term Recovery. In order to reach the varied audiences in each vertical segment, an integrated media strategy was created and included organic social media, targeted paid social media, print and email. A consistent blog strategy was also developed and included actual interviews with industry professionals. WIth a consistent message plan, an enhanced brand look was created including creative assets for traditional and digital media.
Elevated brand positioning while increasing month of month sales consistently.
As a result of the extensive research and refined brand look and messaging, Soberlink was able to consistently experience month over month growth. Now, Soberlink is know as the leader in alcohol monitoring space.
“The Orange Label team is knowledgeable, enthusiastic, and goal-oriented. They understood the sensitive nature of our brand and helped us create messaging that truly resonated with our audience. We appreciate their focus on wellness brands and recommend them for teams who need agency help with marketing.”
Director of Marketing and Advertising, Soberlink
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