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5 Takeaways from the Latest CMO Survey
It’s here! The 30th edition of the The CMO Survey has been released and it’s brimming with marketing insights. If you’re not familiar with the survey, it’s released twice a year and led by Duke University’s Fuqua School of Business marketing professor Christine Moorman to give an overview of what marketing leaders (97% VP-level or higher) at hundreds of for-profit companies across the US are doing with their marketing strategy. With 72 pages of insights, we’ve read through the report and put together the top five takeaways that your brand needs to know along with our team’s expert insights and relevant brand examples!