Data Analytics

Driving results with data analytics

We believe behind every great strategy is great data. Whether you want to research the potential demand for a new product, integrate key marketing tools/platforms into your marketing tech stack, develop strategic customer relationship management (CRM) roadmaps, or leverage machine learning and artificial intelligence to optimize existing campaigns, we rely on data and data-driven decision making to ask and answer the right questions.

With in-house marketing analytics, reporting software and user-friendly dashboards that offer visibility and insights down to the campaign level, there is never a question of how your campaigns are performing with Orange Label. We keep your brand on top of relevant technology releases, the latest in CRM management systems and the tools to get your target audience to take a desired action (like shopping) and more. When you combine hard-hitting data and open communication, you always know where your marketing strands.

Services include:

  • Primary and secondary market research: competitor, industry, keyword research
  • Descriptive, diagnostic, predictive and prescriptive analysis
  • Campaign / conversion rate optimization (CRO)
  • Bespoke customer relationship management (CRM) solutions
  • Reporting with business intelligence (BI) software (70+ Integrations)

Our expertise

Drawing new ideas and conclusions based on data, research and market trends is our forte. We strive to present and communicate results and insights to our clients in a way that is easy to understand and action oriented. Our team is always searching for what’s new and effective to ensure your business is always innovating and hitting targets.

Our work

Our data analytics expertise keeps campaigns optimized and expands opportunities to reach new and existing audiences. From migrating online stores to new platforms, optimizing paid ads, developing and enhancing CRM strategies, monitoring in-person and online traffic and developing full-funnel strategies, our data team is purposeful in driving results. View our case studies to see what we mean.

Work with us

Could you be our next client? See if we’re a good fit.

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