Casa Colina, Orthopedics


When Casa Colina Hospital and Centers for Healthcare opened a new medical-surgical wing, they were eager to introduce their first orthopedics service line promotion for the center’s Revive Joint Replacement Program. It was important that the campaign communicate Casa Colina’s dedication to quality patient care and state-of-the-art treatment while emphasizing positive patient outcomes.


Casa Colina reached out to Orange Label to develop an integrated marketing campaign that would expand their identity in the marketplace and stimulate response on multiple marketing platforms. The orthopedics campaign was a perfect way to introduce and bring to life the hospital’s new positioning statement, “Where Better Begins,” which Orange Label created. Encapsulating forward movement and progress, this campaign featured the key message “Move Toward a Better Life” followed by a description of the program’s comprehensive, state-of-the-art offerings. The artwork demonstrates the Revive Joint Replacement Program’s positive patient outcomes – patients experiencing the benefits of an active, healthy lifestyle – this integrated advertising campaign struck an emotional chord that resonated on print and digital platforms.


Community awareness and positive patient feedback

Patients connected with the marketing campaign’s messaging, resulting in community awareness about Casa Colina’s research-based treatment methods and innovative techniques that support recovery. Orange Label helped bring audiences to the Revive Joint Replacement Program, resulting in favorable patient feedback, like that of Lori P., who emphasized that she was “deeply grateful to the doctor, his staff and Casa Colina for taking phenomenal care of me and all of the other patients.”

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