Through guided conversations with Nékter’s internal team to discover what was working, what needed improvement and what their long-term growth goals are, the Orange Label team became a reliable, go-to marketing source for Nékter. With open communication, art direction, partnerships on photoshoots, timeliness and fresh ideas, Orange Label created all of the 2022-2023 LTO assets for Nékter. Each quarter, limited-time offers were brought to life with in-store point-of-purchase displays, such as window clings, menu clings and stanchions, as well as with e-blasts and social recommendations to create cohesive, cross-platform campaigns. Campaigns were inspired by the seasonal offering, industry research, deep dives into messaging that nest resonates with customers and what would draw the most attention. Through a combination of mood boards and sketches, Orange Label would develop the creative assets from concept to full implementation. Seasonal promotions included the Keep It Real cleanse sale, A New Spin on a Real Family Favorite - the PB&J Trio, Taste of Summer Watermelon, Pick Your Pumpkin and Nék the Halls.
Increased foot traffic and app downloads
With cohesive branding for their limited-time offers and point-of-purchase (POP) displays that draw attention to the stores, Orange Label increased foot traffic to stores and encouraged app downloads. The retro-inspired branding for their PB&J trio along with the great-tasting products appealed to a wide-range audience and resulted in an extension on the menu that’s still available at select locations. Strategic recommendations to create cohesive campaigns across platforms were taken with the team’s social media team to extend their offers online, garnering engagement with their audience as seen through participation in their 2022 holiday campaign, “Nék the Halls,” which featured nine weeks of giveaways, gift card deals and a jingle on social media, written by the Orange Label team.
"Straight out of the gate, Orange Label was quick to understand the Nékter brand look and feel, and they continue to elevate it through fresh ideas and unique creative concepts. From core brand messaging to attention-grabbing limited time offers, the campaigns they've created for us have increased foot traffic and app downloads. We can always count on the Orange Label team to produce outstanding work."
Chief Marketing Officer, Nékter Juice Bar
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