After completing the Orange Label Approach, in addition to conducting market research and a full analysis of the 21-store business operation, the team uncovered core values that carved out a unique place for Kahoots in the retail market. Focusing on concepts that embodied values like “Knowledge” and “Honesty,” Orange Label recommended communicating this brand-driven messaging on a direct response multichannel marketing platform, including social media, radio advertising, email marketing and print advertising.
36% increase in overall sales
Orange Label helped Kahoots speak to an audience of pet lovers, connecting customers with premium pet supplies and services. As a result of the multi-channel marketing strategy, Kahoots was able to compete with larger, national chains and in three years their family-focused business saw a 36% increase in overall retail and online sales. The direct response campaign allowed Kahoots to see a 20% increase in purchases with a 13% revenue increase per transaction, achieving their goal of growing sales while making a positive impact on the people and animals they serve.
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