To achieve these intricate goals, Orange Label developed a unified campaign message and look to represent the health system. After developing a comprehensive marketing execution strategy, Orange Label created a 12-month integrated marketing and advertising calendar that guided the priority service line and brand messages. The campaign emphasized patient care and treatment plans using a mix of traditional and digital media.
Increased patient volume
As a result of the integrated marketing strategy, audiences connected with O’Connor Hospital, Saint Louise Regional Hospital and DCHS Medical Foundation’s powerful messaging, which led to increased phone call volume and website traffic. While partnered with Orange Label, seminar attendance grew for Daughters of Charity Health Systems and ultimately, patient volume increased.
“I would choose no other partner than Orange Label to work as a member of our team. They are strategic thinkers, they are creative, they think outside the box and they really understand our mission.”
Vice President, Communications, Daughters of Charity Health System
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