Dameron Hospital


Focusing on specialty surgeries that improve the quality of its community’s lives, Dameron Hospital’s Bariatric service line had long been a driver of patient volume. Awareness was high, but engagement was slowing. Orange Label saw opportunity to help invigorate the hospital’s bariatric program with a refreshed campaign invoking an emotionally-driven message.


To develop an authentically personal message, Orange Label’s strategic creative team began with a personal approach. Interviews were conducted with Dameron patients and physicians to reveal the service line’s benefits and uncover stories that illustrate real-life impact. This insight inspired a new campaign theme – Live Without Limits. With a multi-media mix of TV commercials, digital ads, billboard and print, the campaign made a significant impact on internal staff and Bariatric physicians while increasing the number of surgeries at the hospital.


Dameron’s bariatric workshops achieved maxed-out attendance

Orange Label developed an omnichannel marketing plan that connected Dameron with an engaged audience of individuals ready to move forward on their health journey. Prospective patients resonated with the emotionally evocative messaging that encouraged them to take steps toward a healthier lifestyle and as a result, Dameron’s bariatric workshops achieved maxed-out attendance. While working with Orange Label, Dameron Hospital saw its monthly surgery volume increase, with multiple surgeries occurring every month.

Client kudos

“Orange Label provides exceptional customer service. Their team collaboration with our hospital has made the transition very smooth and despite the increased volume in marketing activities this has represented in my current position I know I can count on Orange Label to deliver impressive materials in a timely manner. They provide support on a daily basis in an organized fashion which makes the execution of our marketing plan that much more effective.”

Romy Avena
Executive Assistant to CEO, Office Supervisor, Dameron Hospital

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