Content Marketing “Rules” with Author Marcus Sheridan
Did you make any purchases on Black Friday and Cyber Monday? Even as marketers, we got caught up in influencer posts about the “hottest Amazon sale items you need.” If you’re like us and 82% of adults, when searching for said items, you end up deep in the reviews section. In our new podcast, author and inbound marketer Marcus Sheridan shares the value of addressing the burning questions buyers are asking about, like price and value, that businesses too often ignore. Because why rely on just reviews when you can take the floor and address their questions yourself? Get an inside look at the successful inbound sales and content marketing strategy from Sheridan’s book, “They Ask You Answer,” (which has 1,000+ reviews on Amazon, if you’re wondering) and see what’s missing from your 2024 marketing strategy.