Orange Label Launches Orange Social

Over 2 billion people worldwide are active on social media. There are approximately 1.7 billion monthly users on Facebook alone, and this is just a fraction of users across the world’s many social media platforms. Looking at these mind-boggling statistics, there’s no doubt that social media is becoming a mainstay in the world of marketing and advertising. Orange Label has stayed at the forefront of social media innovation, providing clients with an array of strategic and creative services, and demand is higher than ever. In response to this need for in-depth social media services, Orange Label has launched Orange Social, a two-pronged approach to social media brand strategy and execution that can be customized to meet the needs of clients in a breadth of industries.

Personalized social strategy offers a range of benefits to brands. Nowadays, social media is integral to maintaining brand consistency and driving brand leadership. As new platforms continue to evolve, Orange Social ensures that social strategy remains relevant and up-to-date by consistently providing engaging content that generates ROI. “Orange Social is our social media brand strategy and execution program designed to achieve key marketing goals. The program is a result of the industry’s evolution to a more digital savvy space and in response to what our clients are demanding,” said Orange Label Account Strategist Michelle Regrut.

Orange Social starts with Strategy Development, an extensive research and development process that allows Orange Label to fully understand a brand’s positioning in its respective markets, its current social footprint, and the digital competitive landscape, to create a strategic plan that will achieve organizational goals and get results. We use this information to close the gap between where the brand is now and where they want to be. Next, we develop a strategic social media plan based on the brand’s organizational goals that is immediately actionable. The Strategy Development portion of Orange Social incorporates customizable packages that vary depending on the client’s needs. From social brand voice and personality development to content creation to competitive analyses, each package showcases a unique list of strategic social media options.

Once the Strategic Development plan has been determined, clients delve into the Implementation portion of Orange Social. Also divided into three tiers, Implementation options vary based on factors such as number of service hours and number of platforms.

When done correctly, social media can be a catalyst for positive brand growth and audience engagement. Orange Social allows brands to hone in on their unique voice, drive brand leadership and produce the ROI needed to stay current in today’s marketplace. Orange Social is successful because it is rooted with a strategic foundation based on specific marketing and business goals. For more information about Orange Social, visit orangelabelmarketing.com/expertise/