You need to lower your brand’s cost-per-customer acquisition price, increase sales, grow market awareness, boost online traffic, decrease dud leads and double qualified leads all while staying within the budget. Phew, that’s a lot. Would it make your life easier to let go of the grunt work and be on the approving end of campaigns that receive recognition from internal and external stakeholders? With a full team of designers, account managers and writers, Orange Label is on your side to create and execute integrated marketing strategies specifically tailored to your brand. Our 50+ years of media buying experience have built superior negotiation power and provide the advantage of competitive rates for local, regional and national advertising campaigns. From media buying, or securing of time for advertising message delivery, to creating hard-hitting campaigns that drive traffic, Orange Label is ready to jump in with solutions.
Global user penetration in the Traditional TV segment is expected to be at 72% in 2026, from 71% in 2022. Source: Statista
Global user penetration in OTT media, or video content sold over the internet (i.e. streaming services), is expected to hit 44.1% by 2027, from 35.7% in 2022. Source: Statista
Listeners of terrestrial radio broadcasting in the U.S. expected to amount to 223m by 2026. Source: Statista
Dubbed “the next big thing,” by Statista, digital audio services advertising spend in the U.S. is expected to rise to nearly USD$8B by 2025. Source: Statista
The number of podcast listeners in the U.S. is expected to reach over 100 million users by 2024. Data from Statista shows that podcasts and online audio, in general, remain the most under-invested media formats worldwide. Source: Statista
The number of readers in the Print Advertising segment is expected to amount to 63.5 million in the U.S. by 2026. Source: Statista
The global out-of-home advertising spend, which includes billboards, posters, in-flight advertising, arena and stadium advertising and more, is projected to amount to USD$45B by the end of 2024, from a projected USD$39B by the end of 2022. Source: Statista
Digital advertising spend worldwide, including desktop/laptop computers and mobile devices, is forecast to reach a total of USD$646B by 2024. Source: Statista. Global internet advertising revenue, which encompasses formats including email, search engine, social media, display and mobile advertising, is projected to increase to USD$488B by 2025. Source: Statista
Global mobile advertising spending forecast to surpass USD$339B by 2023. Source: Statista
71% of respondents in Unbabel’s 2021 Global Multilingual CX Survey believe it’s extremely important that a brand promotes and supports products and services in their language. Source: Unbabel
Using market research tools, we provide strategic media recommendations and develop campaigns to most effectively reach target audiences and produce the highest ROI.
We’re here to understand your position and think strategically to meet your needs with traditional and digital media services and full-scale campaigns. Through creative messaging and design, we create entire campaigns paired with layered media planning, media buying strategies and media schedules, just for your business.
We leverage our 50+ years of media buying experience to negotiate the most competitive rates for local, regional and national advertising campaigns.
Once media vehicles are selected, we determine the appropriate schedule and frequency within each medium and utilize our well-established relationships and long-standing rapport with an array of media outlets in virtually every market to negotiate strong media buys.
Post-buy analysis is conducted to gauge campaign success and effectiveness for future media planning to deliver clearer results and nuanced analytics.
First we analyze, then we optimize. Using qualitative and quantitative data analytics, our Client Reporting Software creates customizable dashboards for multimedia campaigns all in one central hub to expedite workflows, provide performance analytics and produce the highest ROI. We streamline reporting by connecting with 60+ marketing integrations depending on your selected media, such as: Google Analytics, Google Ads, Google Display and Video 360, media partner data, call tracking, Facebook/Instagram, Yelp, Spotify, TikTok, Twitter, Vimeo, Yelp, YouTube, LinkedIn and SalesForce.
Like Part of Your Team, We Focus on Your Company’s Success
Maybe you’ve worked with a marketing agency that just didn’t get it. Things like timelines were an issue and required hands-on management that took away from everything else you were supposed to be working on. Whatever the circumstance, at Orange Label we listen to you and use our approaches to understand who your customer is, the best way to reach them and how to talk to them on the right platforms using strong copy and engaging designs.
Results That Re-Energize Your Brand and Employees
Getting to know your brand and your customers is one of our favorite parts of the marketing process. Once we have a full picture of your brand, we create media planning strategies focused on long-term growth. Whether it’s targeting customers in each engagement stage, opening entirely new channels for your brands such as Google AdWords, continuously improving sales each month, boosting click-through rates beyond industry averages or finding insightful triggers to surpass your KPIs, we take our job of producing results seriously.
In a rapidly changing field, our media planning and media buying strategies are carefully selected to complement your existing business models. With in-house designers, writers, data analysts, account managers and social media managers, Orange Label works as an extension of your team. The part of the team that does the grunt work to show you the results you’ve been waiting for. Let us know what problems you’re encountering and KPIs you want to reach, and we’ll get you there.
The quality, clinical excellence and positive patient experience that Daughters of Charity Health System provides was evident in our calls with their team. Building brand awareness to communicate this value to their audiences was the challenge that Orange Label took on.
Our marketing agency increased patient visits and referrals to care sites throughout California and grew qualified urgent care traffic at relevant locations through an integrated marketing campaign.
“I would choose no other partner than Orange Label to work as a member of our team. They are truly an extension of our Marketing Team. They are strategic thinkers, they are creative, they think outside of the box, and they really understand our mission.”
Elizabeth Nikels
Daughters of Charity Health System
Building brand awareness for Southland Credit Union across Los Angeles and Orange County required the Orange Label team to work closely with Southland to highlight product-specific initiatives and identify growth opportunities. Our ongoing partnership includes communication on strategic initiatives to meet their KPIs and areas of focus through integrated marketing campaigns. One such campaign resulted in their website conversion rate increasing by 57% in the first quarter.
“Southland Credit Union’s experience with Orange Label is exactly what one would hope for in an agency/client relationship. I’m grateful to work with Orange Label’s talented group of advertising experts who truly feel like an extension of our marketing team. Orange Label understands our brand and our business objectives and they continually deliver results to help Southland grow credit union awareness in our communities.”
Michelle Rose
Southland Credit Union
Something all organizations need, whether it’s a university or consumer packaged goods, is brand awareness. Chapman University came to the Orange Label marketing team with a need to increase enrollment of undergraduate and graduate programs, expand graduate program website inquiries, drive event attendance and build national awareness with students, parents, higher education community and donors.
Finding Chapman’s place in the competitive market, the Orange Label Approach – Orange Label’s fact-finding and interview process to translate key insights into an actionable marketing plan – resulted in a powerful new concept. This concept was called FOCUS and one of the aspects that made this multi-channel marketing campaign so powerful was its versatility to speak to the niche and specialized degree programs offered, the attention students received and the stand-out faculty.
This campaign evolved into an integrated, multi-platform endeavor that spanned local and national markets.
“Orange Label has been so responsive to all of our needs. From effective marketing suggestions and media buying strategies, to measurability and results, they have been our reliable agency partner.”
Mark Woodland
Chapman University
With the goal of communicating quality, clinical excellence and positive patient experience at Dameron Hospital, the Orange Label team was able to capture the attention of target audiences and introduce a revitalized Dameon brand and message through the catchy slogan, “There’s something different happening at Dameron Hospital.” This campaign promoted specific Orthopedic services and expanded its reach to a younger demographic. With a foundation for consistent messaging and branding with future service line advertising, Orange Label developed an integrated marketing campaign.
“Orange Label provides exceptional customer service. Their team collaboration with our hospital has made the transition very smooth and despite the increased volume in marketing activities this has represented in my current position, I know I can count on Orange Label to deliver impressive materials in a timely manner. They provide support on a daily basis in an organized fashion which makes the execution of our marketing plan that much more effective.”
Romy Avena-Mascareno
Dameron Hospital
