Orange Label works with a broad range of clients across multiple industries in Orange County and nationwide, so we understand the complexities and challenges that come with originating fresh content across a variety of platforms. Our marketing services are tailored to match your brand’s style and voice, delivering fresh, engaging content that is timed and tailored to your ideal audience. We consistently create a precise content distribution plan that connects with readers and viewers to keep them returning again and again. Intriguing content is the foundation of a marketing strategy, whether it’s delivered over social media, email campaigns, your website or any other medium. When you work with our marketing agency, we partner with you to develop a message that is tailored to each platform that your audience subscribes to and we help you stay on top of the latest trends so that you can scale your business and reach your goals.
We begin with a detailed analysis to decipher your brand’s voice and target audience. Before we create a strategy for content marketing, we find out what messages will resonate with your audiences. How are they receiving that information? Where do they go to find it? We start by uncovering your brand’s vision and goals, then construct a thorough investigation to understand your industry’s current marketplace and the competitive landscape. Then, we develop audience personas that guide us in understanding “the who” behind the content we deliver. This allows us to generate content that is authentic and relevant to speak to your audience and tell your story in a specific and compelling way.
With a definitive audience in mind, Orange Label develops a content marketing strategy rooted in your brand’s goals and we map out the best message in order to reach the right markets. From email marketing to blogs and websites that are optimized for SEO, we outline an omnichannel marketing campaign that will drive traffic and communicate effectively to your audience. The information we develop informs, educates, entertains and is ready to share. We partner with you to create content that yields results and an implementation strategy to ensure the messages are delivered at the right time. All along the way, we monitor the success of each marketing campaign.
Helping you reach your target is the goal at Orange Label. We use the latest tools and software to ensure that the marketing strategy we are implementing is effective. Our research and analytics allow us to alter and refine the plan in order to deliver the most efficient content. The Orange Label team measures the success of each marketing campaign through monitoring, reporting, KPI tracking and a detailed analysis of performance so that you attain your monthly, annual and long-term objectives.
In the ever-evolving digital age, there has never been more of a need for clear and concise content writing and each message needs to be specially devised for every medium. Content marketing is storytelling and the world is ready to hear your story. It takes time to develop the perfect message and Orange Label’s team is experienced in creating content across many different platforms. Our marketing agency understands the nuances of writing for social, the SEO strategies of blog writing and the brevity of website copy. No matter the channel, a properly developed message can reach your target audience and connect with them in new and transformative ways.
Images draw in an audience and we create engaging visual content that captivates because visual marketing is one of the most effective ways to connect with your audience. In order to find success through visual marketing, it’s important to deliver the right images at the right time. Our team at Orange Label creates compelling visuals with interactive elements that have an impact. From video to still photography, we integrate the visual aspects with elevated content writing to promote an evocative overall message.
In the digital marketing age, audio marketing is an essential element that offers a heightened level of credibility among listeners. With the rise and ease of use with new audio platforms, such as podcasts, audiences are seeking reliable information, but not just any audio content will do. With Orange Label’s digital marketing strategies, we integrate audio marketing as part of an overall approach so that your brand speaks to your audience wherever they are found.
With over 50 years in marketing and advertising, Orange Label has seen countless marketing strategies come and go but content always remains. Through decades of diversification, we have honed our content creation techniques down a to a tried-and-true method: engage the audience, tell your story and keep them coming back for more.
We know that you have a powerful story to tell. It’s time to dive in deep to the core of your brand and unleash your creativity. When you partner with Orange Label, we spend time getting to know you and then we package up what we’ve learned into gripping content that demands attention. From the biggest headlines to the smallest print, we are ready to spread your vision throughout Orange County and across the globe.